Turkey

SNOC

Italian Trade Agency returned to Downtown Design on November 6-9 2024 with some of the country’s finest creations in furniture, dwelling space accessories, hand-painted wallcoverings, mosaics, lightings, and many more.

The pieces showcased by Italian exhibitors are true representations of the Italian narrative as a purveyor of culture and design innovation.

Italy’s participation at Downtown Design is realised by the Italian Trade Agency, in cooperation with the Embassy of Italy in the UAE, the Consulate General in Dubai, Confartigianato Imprese and CNA.

An annual platform for the local creative community, the UAE Designer Exhibition showcases emerging creative talent and budding designers in a curated feature situated within the Downtown Design fair, with the aim of enhancing visibility for young UAE designers, expanding their networks and providing commercial opportunity.

For its fifth edition, the UAE Designer Exhibition, curated by Omar Al Gurg, presented a compelling showcase of over 30 emerging talents that redefined the concepts of comfort and functionality. The chosen theme for the showcase explored form, ergonomics, and multifunctionality, offering thoughtful solutions that enhanced living spaces and elevated the user's experience.

Each product served not only a practical purpose but also introduced an emotional dimension, whether through innovative design, playful forms, or the conscious use of materials. The exhibition aimed to foster dialogue—not just between the individual works, but also among the designers themselves.

SNOC stands for the comprehensive redesign of outdoor furniture in a manner that celebrates art, culture and craftsmanship.

Since their foundation in 2004, SNOC’s history has been interwoven with that of international design. Their ever-developing methodology focuses on defining the core of a brand and utilizing those characteristics to help nurture its soul, aiding in forging real connections. This approach , results in a unique “work in progress” style: original, versatile solutions that in their signature blend of sound, vision and design best-suit every environment and situation, arousing a range of emotions on a daily basis as well as standing the test of time.

Driven by functional research, an inclusive project and product culture, and deep care for the environment, we exist as the timeless yet present essence of outdoor furniture design elevating private and public space a like with thoughtfully presented, endlessly adaptive creations.

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